With the exception of the Super Bowl, we mostly dislike ads. We skip them when we can on TV or the Internet. Many people find ads to be annoying interruptions to our entertainment or too transparent or cheesy to persuade us to buy the product. So, advertisers have to come up with new, creative ways to share their message.
Share the digital marketing trends from this article with your students.
Seven Digital Marketing Trends For 2021
- Which of these methods would be most likely to influence you? (Accept all reasonable answers.)
- What’s an ad or other message that caught your attention recently? What drew you in? (Accept all reasonable answers. It might be something overly silly, or a compelling message. It may not be an ad, but something to raise awareness of a serious issue.)
- What content are you usually trying to get to when you skip over ads? (Accept all reasonable answers. For examples, Spotify, YouTube, a learning resource for school, a favorite show, etc.)
Jesus isn’t trying to sell anything to you in the superficial way advertisers might, but He does have something amazing to offer—salvation through His life, death, and resurrection. Sometimes His disciples missed or ignored His messages, asking for louder, flashier signs despite what He had told them and despite His presence with them. Let’s see if we can see ourselves as we study how God gets our attention.